Why the Swedish Exhibition & Congress Centre enjoys international success

Last week, the Nordic Architecture Fair made its premiere in Gothenburg, Sweden. The fair gathered professionals from all over Europe and is a good example of the Swedish Exhibition & Congress Centre’s (SECC) continuous growth. International congresses and corporate events continue to increase, and the SECC thereby strengthens its position as one of Europe’s most attractive venues.

– In the past two years we have achieved organic growth of 35 percent and increased our number of visits by 30 percent. International demand has never been stronger, and this is one of the major reasons we need to expand – to meet the market, says Carin Kindbom, President and CEO of the SECC.

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Many of the SECC’s fairs has increased in visitor and exhibitor numbers in 2017. One example is Vitalis, the largest eHealth event in Scandinavia, which increased by 24 percent this spring.

Corporate events has more than doubled within SECC’s international business while congresses has grown by 30 percent. In September, the 44th European Conference on Optical Communications were held at the SECC with 4,000 delegates. Both the conference and the sold out exhibition was a success with brilliant references from the client. Euro Attractions Show and World of Coffee are examples of other large conferences and exhibitions that were held at the venue in 2016 and 2015.

– Our success factors are that we can offer hotel, exhibition halls, meeting rooms, restaurants, spa and other facilities – all under one roof. Everything is under our own management and we have a fantastic city centre location too, which differentiates us from our competitors, giving us unique competitiveness. We are also extremely focused on our strategy around the total offering. Our flow-based business model is the key to our results, Kindbom says.

Vitalis, the largest eHealth event in Scandinavia, increased by 24 percent in 2017.

Vitalis, the largest eHealth event in Scandinavia, increased by 24 percent in 2017.

Another key to success is the cooperation within the industry. The SECC are members of UFI since 1953 and in early November, Carin Kindbom joined UFI’s Board of directors.

– I look forward to working with the new Board, and supporting UFI’s goal to represent, promote and support its members and the exhibition industry worldwide, Kindbom says.

Upper House Dining is one of the venue’s five restaurants, located upon top of the second hotel tower. In 2016, the restaurant was awarded its first star by Guide Michelin.

Upper House Dining is one of the venue’s five restaurants, located upon top of the second hotel tower. In 2016, the restaurant was awarded its first star by Guide Michelin.