Who is responsible for processing your personal information?
Svenska Mässan Gothia Towers AB (the Swedish Exhibition & Congress Centre and Gothia Towers) with the registration number 559080-8290 (“SMGT”) is responsible for processing your personal information. For us it is a matter of course to protect your privacy and your personal information in accordance with all applicable legislation and industry codes of conduct.
We will be able to get in touch with you by mail, telephone, sms or by post. This can happen before, during and after a trade show or conference. Personal information may include: name, address, phone/mobile number, email address, position, company/organisation and language preference.
Types of data we collect
We collect some personal information about you. “Personal data” are data that can be used to identify you or that we can otherwise link to you.
We collect personal data that you voluntarily provide to us, for example when you visit one of our events or participate as an exhibitor, when you subscribe to or ask us to send you newsletters, or when you communicate with us via email or other channels in order to register for an event. The information we collect includes your name, postal address, email address, language preference, job title and industry sector.
In some cases, your personal data may have been supplemented with information from other sources regarding your professional role, from which we judged a particular event to be of interest. These sources may include purchased data records, searches through publicly available search engines, and your employer’s website.
You are a visitor to one of our public trade shows in a personal capacity
To be able to buy tickets, admission cards for seminars or other items prior to your visit to the trade show or conference, you are required to provide certain personal information to us. Mandatory information is indicated on the registration form at the time you place your order. This information is required to make a purchase with us. If you do not provide the information, you will not be able to complete the purchase.
When you visit one of our public exhibitions or trade shows as an individual, we handle your personal information essentially for the following purposes:
– To register and administer your application to attend the trade show
– To communicate with you before and during the trade show, for example to send you information
– To send information and promotional material about the trade show and about similar events that we think you may be of interest to you.
Once you have signed up for one of our trade shows, our communication will consist of:
– A confirmation by email, sms or mail
– If required, an invoice by mail or email
– An email with information as well as newsletters and marketing about the trade show and about similar events that we think you may find of interest
– Newsletter about SMGT’s activities
– Email with market research about the trade show
If you have consented to us contacting you as described above, we will retain your information until you notify us otherwise. You can choose to unsubscribe at any time or you can choose to have your details deleted. You can read more about this below.
As a visitor you may receive marketing about our activities based on your professional role.
Professional role refers here to all visitors or potential visitors to industry/trade shows, industry/trade visitors to public exhibitions and elected representatives.
To be able to buy tickets, admission cards for seminars or other items prior to your visit to the trade show or conference, you are required to provide certain personal information to us. Mandatory information is indicated on the registration form at the time you place your order. This information is required to make a purchase with us. If you do not provide the information, you will not be able to complete the purchase.
When you visit one of our public exhibitions or trade shows in your professional capacity, we handle your personal information essentially for the following purposes:
– To register and administer your application to attend the trade show
– To communicate with you before and during the trade show, for example to send you information
– To send information and promotional material about the trade show and about similar events that we think you may be of interest to you.
Once you have signed up for one of our trade shows, our communication will consist of:
– A confirmation by email, sms or mail
– If required, an invoice by mail or email
– An email with information as well as newsletters and marketing about the trade show and about similar events that we think you may find of interest
– Newsletter about SMGT’s activities
– Email with market research about the trade show
Depending on how often the trade show is organised, you will receive an email from us after four years in which we will inform you about how we will continue to process your personal data by reason of the balance of interests.
You can choose to unsubscribe at any time or you can choose to have your details deleted. You can read more about this below.
Unsubscribing and the right to be deleted
You can unsubscribe from receiving information from the Swedish Exhibition & Congress Centre and Gothia Towers at any time; you can also specify which information you wish to receive. To do this, click on unsubscribe via email where you will then be able to log into your recipient page and edit your details. You can also email to [email protected]
You are also entitled to be deleted from our database. Your details will be deleted from our database within 90 days of notifying us.
You are entitled to object to the processing of your personal data at any time based on a balance of interest, for example, when you receive a newsletter. However, this does not apply if we can show compelling legitimate reasons for processing of data that weighs heavier or if it is for the establishment, exercise or defence of legal claims.
Cleaning and updating of database
For us it is important to have a correct database and for this purpose we have resources such as:
– Continuous cleaning and updating of the database.
– Cleaning email bounces and updating records after post is returned.
– We also have connection to our database provider for access to current information.
Right to lodge a complaint
You are entitled to lodge a complaint with a competent regulatory authority (without prejudice to any other administrative or judicial remedy). Such a complaint is provided to the regulatory authority of the EU/EEA Member State where you have your habitual residence, where you work or where an infringement of the applicable laws and regulations for data protection is alleged to have occurred. The competent supervisory authority in Sweden is the Swedish Data Protection Authority.
Right to data portability
You are entitled to obtain the personal information relating to you that you have provided to the Swedish Exhibition & Congress Centre and Gothia Towers, free of charge and once per calendar year upon submission of a written application under certain conditions. You will receive the data in a structured, widely used and machine-readable format and have the right to transfer the data to another personal data controller (data portability). The right to data portability exists when:
– The processing is based on your consent or on an agreement, and
– The processing is automated.
You are entitled to transfer personal data directly from us to another personal data controller when this is technically feasible.
Do we share your personal data outside the EU/EEA?
SMGT generally handles your personal information within the EU/EEA, but in some cases we may use non-EU/EEA suppliers. When we transfer personal data outside the EU/EEA, this will only be done if we have a legal basis for the transfer in accordance with applicable laws and regulations for data protection. This means that we can transfer personal data to Privacy Shield-certified data processors in the United States. According to a decision of the European Commission, personal data may be transferred to recipients in the United States, provided that the recipient is Privacy Shield-certified. Privacy Shield is an EU-US agreement aimed at protecting Europeans’ fundamental rights and ensuring legal certainty for companies that transfer personal data to the United States. US companies wishing to become Privacy Shield-certified may apply to the US Trade Department to ensure that the company’s privacy policy complies with the high security standards required by Privacy Shield. For non-Privacy Shield-certified recipients, we may transfer your personal data outside the EU/EEA using standard data protection measures adopted by the EU Commission. We may also transfer your personal data to a country that the EU Commission has assessed as having an adequate level of protection for the processing of personal data.
If you require more detailed information about the transfer of data outside the EU/EEA, please contact us using the contact details listed above. By contacting us, you can also get a copy of the appropriate safeguards.
How can you get in touch with us?
If you have questions about how we treat your personal information or if you wish to exercise any of the rights described above, please feel free to contact us. Our contact details are as follows:
Svenska Mässan Gothia Towers AB
SE-412 94 Göteborg, Sweden
Visitor address: Mässans Gata/Korsvägen
Tel: +46 (0)31 708 80 00
[[email protected]]
