Öppettider
Måndag – stängt
Tisdag – fredag 17.00-00.00
Lördag – 12.00-00.00
Söndag – stängt

How can you contact us?

If you have questions about how we process your personal data or if you wish to exercise any of your rights described below, you are welcome to contact us. Our contact details are:

• Svenska Mässan Gothia Towers AB SE-412 94 Gothenburg, Sweden
• [email protected]
• Contact us via form

Do you have to provide your personal data to us?

When you visit our websites, personal data about you is collected from your device (for example, computer, mobile phone or tablet). It is up to you to consent to us collecting data that we then use to analyse how our website is used and to offer you interesting and customised marketing. You may also choose to consent only to certain parts of this data.

We also collect personal data that we use to ensure that the website functions and to remember what you have previously consented to. You must provide this personal data to us in order for the website to function when you use it.

Detailed information about how we process and store your personal data

Would you like to know more about how we process your personal data? Below you can read more about:

• Why we process your personal data
• Which personal data we process about you
• The legal basis under applicable data protection laws and regulations (“GDPR”) on which we rely in order to process your personal data
• How long we process your personal data
• Where we obtain your personal data from

If you consent to analytics and marketing services

We analyse how our website is used and show you relevant offers on other pages you visit based on such analysis. We explain this in detail in the tables below. To protect your privacy, we and our suppliers have taken measures to avoid identifying you as a user of our website; for example, we only share an encrypted version of your IP address with Google.

Personal data is collected from your device (for example, mobile phone, computer or tablet) when you visit our website. Some of our suppliers also use information they already have to carry out analysis and to show you interesting offers from us.

In order to collect personal data for analytics and marketing as described below, we use cookies and/or similar technologies. In our information text about cookies, we explain in more detail how this works.

Who processes the data?

Your personal data is primarily processed by us at Svenska Mässan. We never sell your personal data. In some cases, however, we need to share your personal data with external parties, namely the suppliers we have listed in our cookie policy. As far as possible, we do not share your personal data in plain text, and we also take other measures to minimise how many parties have access to your personal data.

The sharing constitutes very limited processing of personal data, and in practice these suppliers can essentially not identify you specifically. In general, the following applies:

• When you visit our website, your personal data is processed through the suppliers we use on the website. We list these as “necessary” in the cookie policy. They are used so that we can conduct our business in an efficient manner, and these suppliers act on our behalf as our processor.
• If you consent on the website, your personal data is also processed by analytics and marketing services such as Google and Meta. These suppliers process personal data on our behalf as our processor, but also process your personal data independently as data controllers. These suppliers also inform you separately about the processing of personal data for which they themselves are responsible.

If you would like more information about how we share your personal data, you are always welcome to contact us.

Do we share your personal data outside the EU/EEA?

We work continuously to ensure that your personal data is not transferred outside the EU/EEA. However, some of the external parties we use may be considered to transfer your personal data outside the EU/EEA. This is the case if you visit our website and give your consent, in which case your personal data will be transferred outside the EU/EEA to, for example, Google and Meta (Facebook and Instagram). In our cookie policy, you can find more information about which suppliers apply to the website you visit.

For us at Svenska Mässan, it is of utmost importance that all transfers outside the EU/EEA take place in accordance with the requirements of the GDPR. We have also minimised the information that our suppliers have access to and have taken several measures to reduce the risks that your personal data is transferred outside the EU/EEA – all to make it as difficult as possible for anyone outside the EU/EEA to understand which personal data is involved.

• Many of the suppliers we use are based in the United States. When your personal data is transferred outside the EU/EEA to the United States, this is done on the basis of a so-called adequacy decision from the European Commission. This means that the EU has assessed that a certain country has an adequate level of protection for your personal data. As a result, the EU and the United States have entered into an arrangement called the EU-US Data Privacy Framework.
• For recipients that are not certified under the EU-US Data Privacy Framework, we may transfer your personal data outside the EU/EEA on the basis of the European Commission’s standard contractual clauses. We will transfer your personal data in accordance with the standard contractual clauses (Article 46.2 (c) GDPR), Module 1 (controller to controller) and Module 2 (controller to processor), together with supplementary measures. You can find the standard contractual clauses here. In cases where we conclude that legislation or similar in a specific country outside the EU/EEA to which we transfer your personal data affects the effectiveness of the standard contractual clauses, we will take additional safeguards to ensure an adequate level of protection for your personal data.

If you would like to know more about the safeguards we implement for transfers of personal data, you are welcome to contact us.

What rights do you have to influence how we process your personal data?

In accordance with the GDPR, you have certain rights – see more information below.

If you have any questions about the rights or wish to exercise any of your rights, you are welcome to contact us using the contact details above. At the Swedish Authority for Privacy Protection, you can also find more detailed information about when your rights apply and what exceptions exist.

• Right to lodge a complaint (Article 77 of the GDPR): You have the right to lodge a complaint with the competent supervisory authority if you consider that the processing of your personal data violates the GDPR. In Sweden, the competent supervisory authority is the Swedish Authority for Privacy Protection.
• Right to withdraw consent (Article 7.3 of the GDPR): You have the right to withdraw your consent at any time by contacting us. Any consent you give on the website can always be withdrawn directly on the website by visiting our cookie policy.
• Right of access (“the right to obtain a register extract”)(Article 15 of the GDPR): You have the right to receive confirmation as to whether or not we process your personal data. You can send a request by contacting us. If we process your personal data, you also have the right to receive a copy of the personal data we process, as well as information about the processing, such as the purposes of the processing and how long the data is stored.
• Right to object (Article 21 of the GDPR): You have the right at any time to object to your personal data being processed for direct marketing purposes (including any profiling) and to the processing of your personal data based on a balancing of interests (including any profiling).
• Right to rectification (Article 16 of the GDPR): You have the right to have inaccurate personal data concerning you rectified without undue delay. You also have the right to complete incomplete personal data.
• Right to erasure (“the right to be forgotten”)(Article 17 of the GDPR): Under certain conditions, you have the right to have your personal data erased by us without undue delay. For example, if you withdraw your consent and there is no other legal basis for the processing, or if the personal data is no longer necessary for the purposes for which it was collected or processed.
• Right to restriction of processing (Article 18 of the GDPR): Under certain conditions, you have the right to request that we restrict our processing of your personal data. For example, if you contest the accuracy of the data, or if the processing is unlawful and you oppose the erasure of the personal data and instead request restriction of its use.
• Right to data portability (Article 20 of the GDPR): If we process your personal data on the basis of your consent, you have the right to receive the personal data concerning you. The right applies to data that you have provided to us in a structured, commonly used and machine-readable format. You also have the right to transfer this personal data to another data controller, where technically feasible.

This web policy was adopted by Svenska Mässan Gothia Towers AB on 18 June 2024

When we write “your organisation” in this Privacy Policy, we mean the company or other organisation that you represent when you contact us. The term “professional capacity” refers to all visitors at industry/specialist events, industry/specialist visitors at public events, and elected representatives.

Contents:

• How can you contact us?
• Do you have to provide us with your personal data?
• Where do we get your personal data from?
• Detailed information of how we process personal data
• Legitimate interest
• Who gains access to your personal data?
• Do we share your personal data outside the EU/EEA?
• What are your rights to influence how we process your personal data?

How can you contact us?

If you have questions about our processing of your personal data, or if you want to exercise any of your rights as set out below, do not hesitate to contact us. Our contact details:

• Svenska Mässan Gothia Towers AB, SE-412 94 Gothenburg, Sweden
• Email us via [email protected]
• Contact us via form

Do you have to provide us with your personal data?

In order to visit us, make purchases, bookings, register and take part in exhibitions, seminars or conferences (“events”), you must provide us with certain personal data. The mandatory personal data is specified on the registration form when you make your booking, registration or purchase. If you do not provide the mandatory data, you will not be able to complete your booking, registration, purchase, etc.

We are required by law to collect certain data about you, e.g. when you check in to Upper House or Gothia Towers or when you unsubscribe to our marketing emails. You can read more about this in the tables below.

Where do we get your personal data from?

We get your personal data from you, e.g. when you purchase a ticket or when you contact us. In the following cases, we also get your personal data from other parties:

• If someone else buys a ticket for you or registers you for an event, for instance, we get your personal data from the person who provides your data to us, e.g. your employer.
• If you use our website or our digital services (e.g. Exhibitor Service Online), your personal data are collected from your device (e.g. your mobile phone, computer or tablet) when you use our website or digital services.
• If you visit Upper House or Gothia Towers, we get your personal data from D&B Sverige personal address register (only applies to individuals over 18 years old), which gives us accurate information about you for the check-in.
• We may also buy your personal data from public sources to market ourselves to you in your professional capacity.

Detailed information of how we process personal data

Do you want to know more about how we process your personal data? Below, you can read more about:

• Why we process your personal data
• What personal data we process about you
• Our legal basis for processing your personal data in compliance with the General Data Protection Regulation (“GDPR”)
• How long we process your personal data for
• Whether it is mandatory for you to provide your personal data to us

Purchases, bookings, registration and visits

Marketing and surveys

Website and digital services

Communicating with you and managing questions, complaints

Legitimate interest

For certain purposes, we process your personal data based on our legitimate interest. This means that by carrying out a balancing of interests, we have come to the conclusion that our legitimate interests in processing your personal data outweigh your interests and your fundamental right not to have your personal data processed. Our legitimate interests are described in the tables above.

Contact us if you want more detailed information about the balancing of interests that we have carried out.

Who gains access to your personal data?

As a general rule, your personal data are only processed by us at the Swedish Exhibition & Congress Centre. However, other companies and organisations that we collaborate with are made privy to your data if this is necessary in order for us to meet our obligations towards you as a visitor.
We share your personal data with IT providers, who only process personal data at our request to provide us with technical assistance, e.g. regarding the system we use to manage bookings/registrations, to scan tickets and for our hotel system. We have contracts in place to regulate how these IT providers are permitted to process your personal data at our instruction.
We also share your personal data as follows:

• If you take part in an event organised by the Swedish Exhibition & Congress Centre in collaboration with Sweden MEETX AB, your personal data will be shared with Sweden MEETX AB in order for us to be able to organise and market the event.
  Sweden MEETX AB is part of the Swedish Exhibition & Congress Centre Foundation, as is the Swedish Exhibition & Congress Centre Group and Gothia Towers. When we organise events, we work together as joint data controllers for the processing of your personal data. If you have any questions about our processing of personal data, or if you want to exercise your rights, do not hesitate to contact us.
• If you take part in an event that is jointly owned by the Swedish Exhibition and Congress Centre and another party, your personal data may also be processed by that party, in which case the party will also process your data in order to implement the event. This will be stated on each event’s website.
  For this type of event, we are joint data controllers for the processing of your personal data. If you have any questions about our processing of personal data, or if you want to exercise your rights, do not hesitate to contact us.
• If you pay by invoice, we will share your personal data with the external party we use for processing invoice payments.
• If you take part in one of our events, we will share your contact details with an external survey company, who will carry out the surveys according to our instructions. We share your contact details so that you can give feedback about your experiences.
• If you have consented to it, we share your personal data with the partner involved in organising the event, so that our partner can send you relevant offers and marketing. You will be informed about this at the time when you register.
• If you are visible in images/videos, or are audible in audio recordings from an event, the images, videos and audio recordings will be shared with exhibitors and partners if you have consented to this. Pictures providing a general overview of an event can be shared with exhibitors and partners without your consent, as well as published on our website, in printed material and in social media.
• If you visit Upper House or Gothia Towers, we will collect your personal data from the Swedish state personal address register (SPAR), which provides us with accurate and up-to-date data about you. We do this because it is otherwise, in principle, impossible for us to handle so many guests checking in at the same time.
• If you use a discount code when registering for an event, which you received from an exhibitor or a partner, we will share your contact details, e.g. your postal address, email address and mobile phone number, with the exhibitor or partner that gave you the discount code. We share these details to enable us to settle the payment with the exhibitor/partner.
• If you receive emails from us, your personal data will be processed by Lime/BizWizard. We use the Lime/BizWizard service to enable us to send you newsletters safely and efficiently. Lime/BizWizard acts as our data processor, and thus only processes your personal data according to our instructions and at our request.

Do we share your personal data outside the EU/EEA?

As a general rule, the Swedish Exhibition and Congress Centre processes your information within the EU/EEA. However, in certain cases we may use providers outside the EU/EEA. We only transfer personal data outside the EU/EEA if we have a legal basis for doing so in accordance with GDPR.

• When your personal data are transferred outside the EU/EEA to the US, this is done on the basis of an adequacy decision from the European Commission according to Article 4 of GDPR. This means that the EU deems a certain country to provide an adequate level of protection of your personal data. As a result of this, the EU and the US have entered into an agreement called the EU-US Data Privacy Framework.
• With regard to recipients who are not certified according to the EU-US Data Privacy Framework, we may transfer your personal data outside the EU/EEA based on standardised data protection regulations adopted by the European Commission. We can also transfer your personal data to countries deemed by the European Commission to provide an adequate level of protection of personal data.

We have minimised the information that the external parties gain access to, and have taken several measures to reduce the risk of your personal data being transferred outside the EU/EEA. This is to make it as difficult as possible for parties outside the EU/EEA to interpret your personal data.

Please contact us if you would like detailed information about transfer outside the EU/EEA.

What are your rights to influence how we process your personal data?

You have certain rights in accordance with GDPR – see more information below.
If you have any questions about your rights or want to exercise any of your rights, do not hesitate to contact us using the contact details. above. The Swedish Authority for Privacy Protection also has more detailed information about when your rights apply and what exceptions exist. Swedish Authority for Privacy Protection also has more detailed information about when your rights apply and what exceptions exist.

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